In today’s fast-paced business world, staying ahead often means learning new skills and adapting to the latest tools. For entrepreneurs—especially those in the product-based business space—upskilling quickly can mean the difference between thriving and just surviving. One of the most transformative tools for modern entrepreneurs is artificial intelligence (AI). In the first episode of The Obsessed View podcast, host Charlotte Carter shared invaluable insights on how AI has revolutionised her approach to running a business. Let’s dive into how you can leverage AI for entrepreneurs to upskill quickly and elevate your business.
Why Entrepreneurs Need to Upskill Quickly
When starting or growing a product-based business, you quickly realise the breadth of skills required to succeed. As Charlotte explains in the podcast, entrepreneurs must become jacks-of-all-trades, mastering everything from SEO and digital marketing to supply chain management. For many, the steep learning curve can be overwhelming.
However, the rise of AI has changed the game. Tools like ChatGPT have made it possible to learn, research, and execute tasks faster than ever before. Whether you’re writing a business plan, creating a marketing strategy, or even designing content, AI can save you countless hours and help you execute like a pro.
Ways to Leverage AI for Entrepreneurs
Develop a Business Plan in Minutes
Starting a business requires a solid foundation, and creating a business plan can often feel like a daunting task. Charlotte mentioned how, in the early days of her journey, she had to do all her business planning manually—a time-consuming and exhausting process. Today, tools like ChatGPT allow you to quickly draft detailed business plans tailored to your niche.
Make AI your business planner & coach:
- Ask AI tools for business plan templates or outlines.
- Input your product details and business goals to generate a customised plan.
- Get recommendations for key performance indicators (KPIs) and growth strategies.
Master Digital Marketing Strategies
One of the biggest challenges for product-based entrepreneurs is marketing. As Charlotte highlighted, “Build it and they will come” is a myth. Without a solid marketing strategy, even the best products can fail. AI can simplify everything from content creation to campaign optimisation.
Use AI as your marketing exec:
- Generate engaging social media captions and blog posts.
- Research and optimise keywords for SEO (such as “AI for entrepreneurs”).
- Create ad copy for Facebook, Google, and Instagram campaigns.
- Analyse audience engagement metrics to refine strategies.
Automate Customer Communication
When entrepreneurs are overstretched, they can often struggle to manage customer interactions while juggling other business responsibilities. AI-powered tools, like email automation platforms and chatbots, allow you to communicate efficiently and build relationships with your customers.
AI can reduce your time spent on tasks by setting up automations:
– Set up automated email sequences, such as welcome emails and cart abandonment reminders.
– Use AI chatbots to provide instant customer support on your website.
– Personalise email campaigns to enhance customer engagement.
Accelerate Product Research and Development
Developing a product isn’t just about creativity—it requires in-depth research and precise execution. Charlotte shared how she relied on experts and a steep learning curve to create her first line of Carter Bags. With AI, you can now streamline the research process and validate product ideas faster. You can also ask AI to generate images of new product descriptions and use these to demonstrate your ideas with your designer.
Stay Ahead with Continuous Learning
AI tools aren’t just for execution—they’re incredible learning companions. Charlotte admitted that she was obsessed with researching and learning everything she could to keep her business afloat. Today, AI can make this process significantly more efficient.
For example you can ask AI tools like ChatGPT to help you:
- Summarise lengthy articles, books, or reports to save time.
- Generate structured learning plans on topics like SEO, marketing, or manufacturing.
- Get real-time answers to specific questions, eliminating the need for lengthy Googling sessions.
The Benefits of Using AI for Entrepreneurs
- Time Saving
- Cost Efficiency
- Increased Productivity
Charlotte emphasised that tools like ChatGPT have become indispensable in her daily workflow. Whether she’s assisting her daughter with math homework or strategising for Carter Bags, AI is her go-to resource.
AI for Entrepreneurs: The Game-Changer You Can’t Ignore
If there’s one takeaway from The Obsessed View podcast, it’s this: entrepreneurs who embrace AI will gain a significant competitive advantage. From drafting business plans to automating marketing, AI is not just a tool—it’s a business partner.
Our Sponsor
This blog was inspired by the first episode of *The Obsessed View* podcast, was sponsored by Constant Contact. As your all-in-one marketing solution, Constant Contact provides email marketing, social media scheduling, and SEO tools to help entrepreneurs succeed. If you’re ready to take your product-based business to the next level, check out Constant Contact today.
By embracing AI and tools like Constant Contact, entrepreneurs can upskill quickly, streamline operations, and focus on what truly matters—growing their business. Tune into The Obsessed View for more actionable insights and inspiration.