AJ Activewear, the rebranded powerhouse formerly known as Amazing Jane, is aiming for an impressive milestone this year: £1 million in sales. According to founder Claire, smart stock management and product testing are central to…
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Profitability and scalability for product-based businesses: Choosing your sales channels and route to market.
Your product-based business’s success, profitability, and scalability will be highly influenced by the choice of sales channels and the route to market. Decisions about where and how to sell your product impact your customers perception…
How to win repeat business and brand loyalty
In today’s competitive retail landscape, exceptional customer experience is more important than ever. For product-based businesses, it’s not just about selling products—it’s about creating memorable experiences that keep customers coming back. Simon Whitaker, founder of…
Overcoming Small Business Challenges: How Constant Contact Can Help You Thrive in 2025
As a small business owner, you know that the road to success isn’t always smooth. From maintaining marketing consistency to generating leads and ensuring steady sales, every step requires time, effort, and the right tools….
Going Global: Export Strategies for Small Businesses with Kathryn Reed
Expanding into international markets is a dream for many small business owners, but navigating the world of exports can be complex and full of challenges. Kathryn Reed, an export expert with over 20 years of…
Wholesale vs. Direct-to-Consumer: Finding the Right Strategy for Your New Business
As a new business owner, one of the key decisions you’ll face is whether to focus on selling directly to consumers (D2C) or to build relationships with wholesale partners. While direct-to-consumer sales have become a…
Resilience in Business | Overcoming Setbacks in eCommerce with Katherine Jones at ThinKWine
The entrepreneurial journey is rarely straightforward. In this episode of The Obsessed View podcast, we talk about the remarkable story of Kath Jones, Founder of ThinkWine and Social Nation. Kath shares her journey through countless…
Launching and Growing Product-Based Businesses with Charlotte Carter
Your Product Based Business Podcast Welcome to the first-ever episode of The Obsessed View, hosted by Charlotte Carter, your go-to resource for product-based business insights. In this episode, Charlotte dives into her personal journey of…
AI for Entrepreneurs: How to Upskill Quickly and Drive Your Business Forward
In today’s fast-paced business world, staying ahead often means learning new skills and adapting to the latest tools. For entrepreneurs—especially those in the product-based business space—upskilling quickly can mean the difference between thriving and just…
How to Qualify a Niche in Your Industry for a New Product-Based Business
Identifying and qualifying a niche within your industry can help ensure your success. A well-defined niche can mean the difference between success and failure. This blog will guide you through the process of identifying and…